MG Hector Phases Second Round of Bookings in India With A Simultaneous Hike In Prices

(Alternate title: MG Hector reopens bookings in India; Customers will, however, need to book at hiked price)

After hitting the Indian markets earlier in the year, the MG Hector is now back with a new round of bookings. Phased to remain open for a limited period, the second rollout aims to match the vehicle’s sensational demand and the automaker commencement of operations at its Halol facility in Gujarat to boost production from November this year. Unlike its opening tag though, the Hector will now be made available for an increased price of 2.5%, while customers who booked their cars in the initial phase continuing to remain shielded from the said hike.

Since its opening, the carmaker has received over 28,000 bookings and sold over 3500 units, post which it had to stop accepting orders. The second round of bookings is in line with the automobile’s continued demand and a mark of its suitability in the Indian auto market as well as in the mind of its target audiences. The overwhelming response for the MG Hector is matched strategically by an increase in production and an addition of 500 personnel on the company’s payroll at the Halol plant which boasts an installed capacity of 84,000 units per annum. The new run will also be supported by the marquee’s international and local vendors who will fuel the required component supply to complement the increase in production.

Commenting on the re-bookings, Gaurav Gupta, Chief Commercial Officer – MG Motor India, in a statement said, “We are extremely overwhelmed with the response that MG Hector has received. As part of our commitment to customer satisfaction, we plan to retain the very special introductory prices for our first customers who have expressed full confidence in the MG brand during its launch. We are also working towards accelerating our production ramp-up to serve our new bookings at the earliest.” In line with the announcement, the MG Hector will remain open for bookings on the company’s website or at any of its 120 outlets across the country with a token amount of ₹ 50,000. The current waiting time spans over 3-4 months, however, with the increase in production, customers could expect to receive their vehicles a tad bit sooner.

In other news, MG Motor India is anticipated to enter the electric vehicle space with the MG eZS electric SUV later in the year. The electric variant will directly compare with the Hyundai Kona EV in the segment and is also expected to be priced similarly. Well, it seems like good times for the automobile giant in the Indian auto market have only just begun!

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